Onatera
Project overview
We helped Onatera transition from client-side to server-side tracking via GTM Server-side, improving data accuracy by 35% while ensuring full GDPR compliance across their e-commerce platform.
Client
Onatera
Date
January 2024
Industry
E-commerce / Wellness
Services
GTM Server-side
Onatera process
The challenge
Onatera was losing up to 30% of conversion data due to ad blockers and ITP restrictions on their client-side tracking setup. They needed a privacy-compliant solution that would restore data accuracy without compromising user trust.
Our solution
Tag Expert deployed a full GTM Server-side infrastructure on Google Cloud, migrating all marketing and analytics tags to first-party endpoints. We implemented a robust consent management integration and configured server-side conversion APIs for Google Ads and Meta.
The result
Data accuracy improved by 35%, conversion tracking recovered lost signals, and Onatera achieved full GDPR compliance. The server-side setup also reduced page load time by 400ms, contributing to a measurable uplift in conversion rate.
Ready to unlock your data potential?
