MyLittleBox & Gambettesbox
Project overview
We designed and implemented a unified GA4 measurement strategy across two subscription brands, enabling cross-brand analysis and improving marketing attribution accuracy by 40%.
Client
MyLittleBox & Gambettesbox
Date
September 2023
Industry
Subscription / Beauty
Services
Google Analytics 4
MyLittleBox & Gambettesbox process
The challenge
MyLittleBox and Gambettesbox operated separate analytics setups with inconsistent event naming and no cross-brand visibility. Marketing teams struggled to attribute subscription conversions accurately and compare performance across brands.
Our solution
Tag Expert created a unified GA4 measurement plan with consistent event taxonomy across both brands. We implemented enhanced e-commerce tracking for the subscription funnel, configured custom dimensions for brand segmentation, and built shared Looker Studio dashboards for cross-brand analysis.
The result
The unified setup provided clear cross-brand insights for the first time, marketing attribution accuracy improved by 40%, and the team reduced reporting time from 2 days to 30 minutes with automated dashboards.
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